Bernard Seytre
    FR

    Training

    Professionalizing public health communication

    What participants say

    « Cette formation a révolutionné ma vision de la communication en santé publique. »
    « Une approche très inspirante parce qu’elle met la communauté au centre, au cœur de toutes les interventions de santé publique. »
    « Je recommande vivement cette formation à tous les spécialistes en santé publique. »

    Certificate in Public Health Communication, Senghor University, June 2026 (in French) ·

    I offer university courses and training sessions tailored to the audience and to the time available. They all share the same features: a combination of theoretical framework and case studies, a rigorous, multidisciplinary approach, and the presentation of communication strategies and awareness-raising tools produced in various countries. A socio-anthropologist and a health psychologist take part in training courses lasting more than a week.

    Participant feedback

    Public health communication certificate, Senghor University, June 2026: hear what participants have to say (in French, with English subtitles).

    Teaching approach

    Participants are invited to think through the theory of public health communication and are introduced to the basics of socio-anthropology and health psychology. The modules are built around national and international communication challenges (Ebola, Covid-19, breastfeeding, cholera, polio eradication, vaccination...), with excerpts from video interviews that place the population's representations at the center of each session.

    All sessions are interactive, and some are devoted to group work.

    Each participant receives a copy of La communication en santé publique, which serves as a resource throughout the sessions. Reading is assigned outside session hours.

      Audience

      The length, content and teaching approach of each course are adapted to the participants, who may therefore be very varied: community health workers, NGO volunteers and staff, journalists, ministry of health officials, medical staff, students, communication officers, humanitarian program directors, and so on.

      All courses and training are delivered in person, in any country.

        Content

        Sessions are tailored to each course or training program. By way of example:

        • What is at stake in public health communication
        • Historical and contemporary case studies
        • Theory of public health communication
        • Studying the population's representations
        • Anticipating how messages will be perceived
        • Communication strategies and plans
        • Printed and video communication tools
        • Communicating in the digital age, community management
        • Communicating about vaccines
        • Crisis communication

        Duration

        1 day3 days5 days10+ days
        What is at stake in public health communication
        Case studies, theory and strategy in public health communication
        Anthropological and psychological approaches
        Group work on case studies
        Participant presentations and hands-on workshops
        Plans and tools

        Have a question?

        Tell me what you need and I will send you a tailored proposal.